网络等新媒体环境下大学生阅读政治信息的行为特征研究——以泉州地区为例

Research on the Characteristics of College Students' Political Information Reading Behavior via New Media: A Case Study of Quanzhou

作为网络时代政治学的一个重要理论研究领域的阅读网络政治信息,时时刻刻影响着大学生的网路生活和其他社会生活。微博、微信、微公益、微电影等微技术手段在网络等新媒体环境的大背景下,给大学生的网络政治参与带来了翻天覆地的变化,而大学生群体也以其敏锐的政治洞察力和积极的政治参与意识而成为新媒体时代网络政治阅读的主体。但大学生在新媒体中实现的政治信息阅读也存在着不少值得正视的问题,如网络政治信息良莠不齐带来的迷失参与、信息单向传递带来的半信半疑等。本项目研究如何在新媒体低廉、快捷、广泛、直接、共享的优势下,更好地规范大学生在新媒体环境下的阅读政治信息的行为的问题。

As an important theory in politics in the Internet era,the reading of Internet political information always affects the college students’ Internet life and other social life. Micro technologies such as Microblog,We Chat,Micro public welfare,Microfilm in the background of new media have resulted in the great changes of the college students’ political participation and the college students have become the main body of online reading with their keen political insight and positive political participation. But there are many problems worthy of attention such as their loss in choosing political information and the uncertainty out of the linear conveying of the information. So this paper aims to study how to regulate the college students ’reading behaviors while utilizing the advantages of the new media such as cheapness,swiftness,directedness and sharing.