赣南苏区茶文化旅游开发研究

Development of Tea Culture Tourism in Jiangxi South Sioux District

随着国内外茶产业的快速发展和茶文化旅游市场需求的不断扩大,赣南苏区作为国内具有潜力的优良茶产区,其茶文化旅游产业也将得到长足发展。赣南苏区茶文化历史悠久、内涵丰富多彩,有优越的区位条件和资源优势及市场环境,因此为了进一步促进赣南苏区茶文化旅游开发与发展,必须深挖茶文化内涵,彰显文化魅力;整合优化资源,突出特色;突出趣味,增强游客体验性;加强旅游商品开发;加大营销宣传力度,突出品牌形象;完善配套服务设施,培育和拓展茶经济。

With the rapid development of tea industry at home and abroad and the expansion of the tea culture tourism market, Jiangxi South Sioux area, as domestic potential excellent tea region, the tea culture tourism industry will be developed. Jiangxi South Sioux area tea culture has a long history, connotation is rich and colorful, has superior geographical conditions. On the basis of describing the development advantage of Jiangxi South Sioux District tea culture tourism, this paper proposes Jiangxi South Sioux District tea culture tourism development strat- egy ： Dig deep connotation of tea culture, reveal cultural charm ; Integrated optimization of resources, outstanding characteristics;Highlight the interest and enhance visitors experience;Strengthen the development of tea culture tourism commodities ; Increase the intensity of marketing hype, highlight the brand image ; Perfect supporting facil- ities;Cultivate and develop tea economy.