摘要
通过对国内若干地区农业产业集聚现象的分析,指出了农业产业集聚的形成原因、主要特征和表现形式,分析出特色农业内涵,指出通过品牌化营销战略发展特色农业的必要性。
Based on the analysis of the domestic number of regional agriculture industry agglomeration phenomenon,this paper points out the reasons for the formation of agricultural industry cluster,the main characteristics and forms and makes analysis to the connotation of characteristic agriculture and points out the necessity of developing characteristic agriculture through the brand marketing strategy.
关键词
产业集聚
农业产业集聚
特色农业
品牌化
industrial concentration
agriculture industry cluster
characteristic agriculture
branding