服饰:当代神话的要素之一

Dress: One Element of Contemporary Mythology

后现代的消费社会已经使服饰经历一场从形式到观念、符号到意义、能指到所指的深刻革命,服饰被流行的社会意识赋予了强烈的神话色彩。无论从积极的服饰美学观还是消极的服饰美学观看,服饰都被赋予超越自身的虚假意识,这是"服饰神话"诞生的根本原因或主要原因。"服饰神话"产生的次要原因就是在消费活动中服饰被附加一定的虚假意识,从而增殖了一种象征性意义,转换为一种符号化资本,承担了欣赏者和购买者过度的心理期待,从而助长了神话意识的萌生或者增强了神话色彩。这就是当代神话中"服饰神话"的潜在内涵和真实秘密。

In postmodern consumer society, dress, streaked with myth by the popular social consciousness, has undergone a profound revolution from form to concept, from symbols to meaning, from the signifier to the signified. In whatever view of aesthetics of dress, passive or active, dress is thought to have surpassed its own false consciousness, which is the primary cause of the birth of 'dress mythology'. The second cause lies in that dress is given a certain false idea in comsuming, and thus is added with a symbolic meaning which transforms into a symbolized capital. It assumes the over-loaded expectation from appreciators and comsumers, helps the birth of mythological consciousness, and thus strengthens its myth odor. This is the connotation and secret of contemporary dress mythology.