摘要
针对实地调研成品油销售企业顾客关系管理方面发现的一些问题进行了分析,同时进行了改进研究,提出了改进的思路、原则、步聚、措施及应注意的问题,为企业改进客户关系管理,提升管理绩效,实现企业科学、和谐和可持续发展提供参考。
Based on field research,the necessity and importance of improving customer relationship management( CRM) of oil product sales enterprises are emphasized,and the connotation,structure and characteristic of CRM are analyzed. Some ideas,principles,steps,measures and the problems needing attention about the improvement of CRM are put forward,providing a reference for oil product sales enterprises to improve CRM,increase CRM performance,and implement the scientific,harmonious and sustainable development of enterprise.
出处
《石油库与加油站》
2016年第2期34-39,共6页
Oil Depot And Gas Station
关键词
成品油
销售企业
顾客关系
改进
研究
oil product
sales enterprise
customer relationship
improvement
research
