大型商场选址方案的模糊综合评价研究及应用

Research and Application of Site Selection Scheme for Shopping Malls Based on Fuzzy Comprehensive Evaluation

本文基于对大型商场选址影响因素的分析,构建了包含政治因素、自身条件、区域消费结构和社会环境4个方面共14项指标的多因素选址评价指标体系,建立了大型商场选址方案的模糊综合评价模型。并运用该模型对S大型商场选址的四个候选方案进行了综合评价,最终确定了最优选址方案。该方法对当前大型商场的选址提供了一种客观科学的分析工具,具有较强的应用价值。

Based on the analysis on influencing factors of location of large shopping malls,the paper builds an evaluation index system including political factors,their own conditions,regional consumption structure and social environment,among 4 aspects and 14 indicators. The paper establishes a large shopping mall location scheme model based on fuzzy comprehensive evaluation,evaluates four candidate solutions of the S large shopping mall,and ultimately determines the optimal scheme. This method provides an objective and scientific analysis tool on the location of the current large shopping mall,which is of good application value.