摘要
网络体育因集合了网络与体育两方面的特点,在生产与经营方面较之传统媒体显示出独特之处。从生产与经营两个方面,论述了网络体育的主要产品形式和赢利模式,并对网络体育的未来进行了展望。只有突破网络体育新闻采访不足和网络体育电子商务活而不精这双重瓶颈,网络体育才能真正迎来自己的美好未来。
The network sports bring together the characteristics of the network and sports. It is unique both in production and management compared with traditional media. In this paper,the author describes the product form and profit model of network sports from production and management,and then prospects the future of network sports. Only by breaking the double bottlenecks of inadequacy in news interview of network sports and the imperfection of sports e- commerce,network sports can really have a better future.
出处
《安徽体育科技》
2016年第2期28-30,共3页
Journal of Anhui Sports Science
关键词
网络体育
生产
经营
network sports
production
management
