浅论化工产品营销与“互联网+”的有机融合

The Organic Integration of Chemical Products Marketing and “Internet Plus”

通过介绍化工产品在网络交易平台销售的实际应用,对化工产品营销与"互联网+"的有机融合进行了分析探究。在化工产品销售竞争日益严峻的形势下,化工企业的生存空间也越来越显得拥挤。"互联网+"技术的快速发展,为化工行业化解产业发展矛盾、实现转型升级、提升企业竞争力提供了一个重要手段。

Through the practical application of chemical products in the sales of online trading platform,the organic integration of the marketing of chemical products and ＂Internet plus＂was analyzed and explored. With the increasingly fierce market competition in the chemical industry,the living space of chemical enterprises is becoming more and more crowded. The rapid development of ＂Internet plus＂technology provides an important means for the chemical industry to resolve the contradiction of industrial development,realize the transformation and upgrading,and enhance the competitiveness of enterprises.