形象广告片在电视媒体中的定位

Image of the Commercials on Television in the Media Position

和其他的传媒类型相比,影像有着与生俱来的优势,直观而富有冲击力,好的形象广告片应该做到的是有效传播,不仅要让受众被该片吸引,还应该使其产生一定的认可度和归属感,该文想通过对形象广告片的特性包括与功能广告之间的区别来阐述形象广告片在电视媒体中的定位,使形象广告片成为引动我们的认知,产生情感偏好的重要传播载体,使其散发出经典隽永的魅力。

As compared to other types of media,image has inherent advantages,intuitive and full of impact,a good image of the commercials is that effective communication should be done not only to make the film the audience was attracted,but also should make produce a certain degree of their recognition and sense of belonging,this paper would like to through the image of the commercials features and functions to articulate the distinction between advertising image advertising film on TV in the media position,so that the image of com-mercials as motivated by our cognitive,resulting in a significant communications carrier emotional preferences,so that it exudes the charm of the classic Meaningful.