摘要
随着计算机技术与电影技术的不断进步和电影市场的不断扩张,几乎每部电影都会制作一部预告片来吸引观众。这已经成为一部电影作品必要的营销手段,也是观众在进场观看电影前的直观选择,它经常性的会影响到观众的选择结果,精彩的预告片往往会吸引更多的观众买票入场。在另一方面,电影公司也希望制作的影片在观众群中保持很高的关注度,出于以上二种原因,电影制片方往往会提前制作出精美绝伦的预告片,将整个影片中最精彩、最吸引人的镜头组合在一起,牢牢抓住观众的心,让人念念不忘,起到一个强势的宣传效果。
With the devement of computer technology and the expansion of film market, almost every film will produce a trailer to attract viewers. it has becomes an essential marketing tool for films, it is also a visual preselection before the stadium to watch the film, which will affect the results, because Exciting trailers tends to attract more viewers to buy tickets. On the other hand, film companies hope to make a high degree of concern on the audience in the film. For these two reasons, the producers tend to advance the film to produce exquisite trailer, put the best of the whole movie and the most attractive shots together in order to grasp the hearts of the audience firmly. it do a strong publicity, and make people never forgeted.
作者
宁辉华
NING Hui-hua (Yiyang Vocational and Technical College, Yiyang 413001, China)
出处
《电脑知识与技术(过刊)》
2010年第23期6599-6600,6602,共3页
Computer Knowledge and Technology