摘要
该文探讨了网站用户体验优化在电子商务领域中的重要性,并按照网站用户体验关键元素理论框架,结合国内外电子商务网站成功案例,对实际如何应用进行了分析,对于正在或准备经营电子商务的企业和个人具有一定的参考价值。
This paper introduces the importance of eCommerce website user experience optimization,and presents how to improve eCommerce website user experience according to the theoretical framework of 'The elements of User Experience' by analyzing some best practices and case studies at home and abroad,which will be of reference value to those organizations and individuals who are running or are planning to run business in eCommerce.
作者
张亮
ZHANG Liang (School of Business,Renmin University of China,Beijing 100872,China)
出处
《电脑知识与技术（过刊）》
2010年第30期8480-8484,共5页
Computer Knowledge and Technology
关键词
电子商务
用户体验
互联网
网站
用户体验优化
eCommerce
user experience
internet
website
user experience optimization
