浅析广告设计中广告语的作用

Advertising Slogans of the Role of Design

广告语作为广告中的重要组成元素对品牌形象的建立具有巨大的作用。广告语是品牌和产品的总结,它应当是一段提炼的文字。这一段文字应具备以下几种特性:精炼、易记、富有情趣、贴近品牌形象、主题突出。

Advertising language as a vital component of advertising on brand image has a great role.Advertising language is a summary brands and products,he should be a refined language.This passage should have the following characteristics:refined,easy to remember,and interesting,close to the brand image,the theme highlights.