基于SoLoMo驱动的全渠道配送系统定价机制研究

Research on Price Mechanism of Omni-Channel Distribution System Based on SoLoMo Model

针对消费者需求的多样性及随机性的问题,全渠道物流配送模式应运而生。文章构建在SoLoMo环境下以消费者为主导的全渠道物流系统,在信息对称条件下运用合作博弈模型的成本分摊及Shapley值法分析了全渠道物流系统的末端配送利益最大化问题。结果表明:在整合模式下的配送是根据不同的情况对联盟成员赋予不同的权重,计算结果符合实际中的公平性及合理性原则。

In connection with the problem of consumer demand for diversity and randomness, omni-channel logistics distribution patterns is emerged. This paper introduces the concept of ＂SoLoMo＂ to the field of omni-channel, build the omni-channel system under the environment of SoLoMo for consumers as the leading, and then under the condition of information symmetry it analyze the end distribution benefit-sharing issues of the omni-channel logistics system using cooperative game model and Shapley value method. The results show that：Delivery in the integrated model is to give different weights depending on the different circumstances of the alliance member and the results of calculation are in line with the actual principle of fairness and reasonableness.