全球格局中我国艺术衍生品产业的发展

The Development of Chinese Art Derivatives Industry within Global Scope

在全球艺术衍生品产业发展的大背景下,我国艺术授权及其艺术衍生品产业的发展也进入一个新的阶段。面对中国消费结构处于快速转型期、产业重塑、新科技的融合等机遇与挑战,要打造我国更加开放、更具国际竞争能力的艺术衍生品产业链;以"本土化"为契机,迅速带动与提升我国艺术衍生品的核心竞争力;以资产化、财富化的发展为取向,架构相应交易市场与交易平台;以新科技为支撑,大力发展互联网艺术衍生品产业;以机制、体制、法制建设为抓手,推进中国艺术衍生品市场在新的一轮机遇期中,能够不断取得竞争优势,实现快速持续发展。

In the overall context of development of global art derivatives industry, the development of art licensing and art derivatives industry in China also enters a new stage. Facing various opportunities and challenges of rapid-transformation period of Chinese consumption structure, industry restructuring, new-tech integration, we should try to build a more open and internationally competitive art derivatives industry chain, take the opportunity of “localization” to rapidly improve the core competitiveness of Chinese art derivatives; be capital-oriented and wealth-oriented to construct corresponding trading market and trading platform; be backed by new science and technology to vigorously develop internet art derivatives industry; through mechanism construction, system construction and legal construction, highlight the competitive advantages of Chinese art derivatives market in a new round of opportunity period so as to realize rapid and continuous development.