新媒体语境下艺术传播的延伸

Extension of Art Dissemination in the Context of New Media

按照麦克卢汉的观点,任何一种新媒介的产生,都谋求了人在某一方面的延伸。那么,在这样一个以网络媒介为核心的新媒体语境下的艺术传播,又谋求了怎样的延伸?本文试图从传播主客体身份的多重性、传播内容与方式的多样性、传播影响力度的时空拓展等三方面讨论新媒体语境下艺术传播的延伸,促使我们洞悉新的视觉机制与新的视觉心理,整合成实体与虚拟相结合的理性、有效的艺术传播方式,积极探寻适应新媒体时代的艺术传播之路。

According to McLuhan, the emerging of a new medium results from the seeking of extension of some human faculty. Then, what extension is sought in the art dissemination in this online-media-centered new media context？ This article tries to discuss about the extension of art dissemination in the context of new media from the perspectives of the multi identities of the dissemination subjects and objects, the diversification of dissemination contents and methods, and the temporal and spatial expansion of the dissemination impact, so as to show us new visual mechanisms and new visual psychology, forge a rational and effective art dissemination method that joints the real and the virtual, and actively search for a way of art dissemination adaptable to the new media era.