丹凤朝阳:专访凤凰卫视控股有限公司董事局主席刘长乐

PHOENIX IN THE RISING SUN:AN INTERVIEW WITH BOARD CHAIRMAN OF PHOENIX SATELLITE TELEVISION HOLDINGS LTD.,LIU CHANGLE

AC：建筑师在做一个房子的时候,会分析业主的想法或企业的性格。对于凤凰中心来说,则需要了解＂凤凰传媒＂的品牌。随着互联网发展,社会圈层的区分更加明显,品牌会直接关系到其粉丝群及受众。您怎么看待＂凤凰＂的品牌性格与受众关系？从近20年的积淀里,＂凤凰＂会提取哪些经验面对未来的互联网及媒体生态变化？

AC： WHEN AN ARCHITECT DESIGN A HOUSE, HE OR SHE WILL ANALYZE THE INTENTION OF OWNERS OR THE BUSINESS CHARACTER. FOR PHOENIX CENTER, THE BRANDING OF ＂PHOENIX MEDIA＂ NEEDS TO BE CLARIFIED. WITH THE DEVELOPMENT OF THE INTERNET, AND THE EVER-INCREASING DISTINCTION BEIWEEN SOCIAL CIRCLES, THE BRAND HAS DIRECT INFLUENCE ON ITS AUDIENCE. WHAT DO YOU THINK ABOUT THE RELATIONSHIP BETWEEN THE ＂PHOENIX＂ CHARACTER AND ITS AUDIENCE？ WITHIN THE LAST 20 YEARS, WHAT CONCERNS ＂PHOENIX＂ AS THE MAJOR CHANGES WITHIN THE FUTURE OF INTERNET AND MEDIA ECO-SYSTEM？