如何使IR管理更有效

Effective IR:Lessons from the Trenches

上市公司与股东之间的关系正变得越来越复杂,股东的要求也达到了前所未有的高度。与此同时,监管审查和股东积极主义都有所加强。在这种背景下,投资者关系部门必须在服务于公司利益的同时,积极维护股东利益。

Truly effective IR investor relations departments must not only continually strive to serve the interests of their organizations,as well as shareholders,but also provide value to CFOs and management,as well as investors.