微型消费空间实践 上海半层书店

Miniature Consumer Space Shanghai Half-floor Bookstore

半层书店是一个独立书店品牌,在建筑设计和室内设计之前,就按照消费空间的组织原理进行了体系化的"消费设计",试图设计一种能够创造公共认同身份的"书生活",将阅读行为以及书店空间本身,变成人们日常生活不可或缺的一部分。设计通过材料完形空间建构起了独特的"家宅意象",并通过秩序、事件和细节,组织起完整的空间体验故事。运用空间消费的符号分析,可以发现商品以及商品的衍生物都被纳入到整个空间设计体系之中,而书店的丰富业态则是基于消费活动系列化的原理组织而成。最后,当我们从一个公共领域角度去审视书店这样的消费空间时,发现在这个充满不确定性的当代消费社会中,它们也许会成为具有些微公共价值的闪亮灯塔。

Half-floor Bookstore is an independent brand. Before its interior design and construction, it has gone through systematic ＂consumer design＂ in accordance with the principles of consumerspace. This bookstore tries to design a way of life about books with public recognition, which can make the reading behavior and the bookstore an indispensible part of our daily life. Throug gestalt space of material, this design firstly form an image of ＂home＂, and then by implementing some orders, stories, and details, it has organized a complete spatial experience story. By analyzing the symbols of consumerspace, the author found that all commodities and their derivatives are incorporated into the design of this space. Finally, when looking at the consumerspace of bookstores from the perspective of public domain, people can find that they may serve as the shining lighthouse with some values for the public,in this modern consumer society full of uncertainties.