数字时代户外广告的设计策略

The Design Strategy of Outdoor Advertising in the Digital Era

户外媒体可谓是最老的媒体,但与新技术结合后的户外媒体也是最新的。在数字时代,新技术的应用改变了人们的思维方式和广告接触习惯,传统的户外广告迫切需要融入新的元素从而更好地发挥其媒体价值。户外广告如何实现创意的新颖化、实现与新技术的结合、实现与受众的互动、实现跨屏传播及精准化传播,成了数字时代的设计要点。

Outdoor media is the oldest media. But the outdoor media which combines with new technology is also the latest. In the digital age, the application of new technology has changed human thinking ways and the habits of advertising contact. The traditional outdoor advertising urgently needs to incorporate new elements to better play its media value. Outdoor advertising how to realize the creation＇ s novelty, realize the combination with the new technology, realize the interaction with the audience, realize the spread across the screen and precision transmission has become the main design points of the digital age.