高校图书馆信息服务中微信公众平台的应用研究

Study on the Application of We Chat Public Platform in University Library's Information Services

在"互联网+"的背景下,具有针对性强、主动性高、信息传达快等诸多优势的微信,已被广泛地应用在文化、传媒、旅游、行政、金融等众多领域,成为了人们信息交流的重要手段。基于对微信及微信公众平台的认识,对高校图书馆信息服务中应用微信公众平台的现状及对策进行了研究。

Under the background of Internet ＋, the We Chat, which possesses many advantages such as the stronger pertinence, higher initiative, and quicker information transmission, etc., has been widely used in various fields including the culture, media, tourism, administration, and finance, etc., and has become an important means of people＇s communication. Based on the understanding of We Chat and We Chat public platform, this paper studies the current status of and countermeasures for the application of We Chat public platform in university library＇s information services.