文化认同与国际贸易

Cultural Identification and International Trade

本文以韩剧《来自星星的你》热播对中韩贸易的影响为例,分析文化认同对一国出口贸易的影响。理论上,文化认同应该会通过降低贸易成本、提升出口数量影响国际贸易。经验分析表明,该剧热播提升了中韩贸易增长速度;从渠道看,该剧的播出通过数量增加促进了出口增长,这一促进作用对于差异化产品尤为显著。这意味着文化认同是促进对外贸易发展的一个积极力量。本文的政策含义是新形势下推进中国文化传播有利于中国企业和产品国际化。

This paper studies the effect of the broadcasting of a South Korean TV soap, My Love from the Stars, on trade between China and South Korea, and analyzes the impact of cultural identification on in- ternational trade. Theoretically speaking, cultural identification can influence international trade by decrea- sing trade costs and therefore enlarging the quantity of exports. Our empirical results indicate that the broad- casting of My Love from the Stars enhances the growth rate of China-South Korea trade. The major mecha- nism of this effect is through quantity growth, especially for heterogeneous products. Hence, cultural identi- fication is beneficial to trade development, implying that cultural transmission can help the globalization of Chinese enterprises and products.