技术管理对产品创新的影响——社会资本的二阶段调节机制

The Impact of Technology Management on Product Innovation: The Two-Stage Moderating Mechanism of Social Capital

在资源基础观的视角下,发现了技术管理对产品创新绩效的影响过程中存在直接作用路径和"技术管理—技术能力—产品创新绩效"的间接作用路径。引入社会资本作为调节变量,分析其在间接作用路径上不同阶段的作用。根据调查数据,通过多元回归分析对所提出的假设进行检验。结果表明:社会资本在技术管理影响技术能力的过程中起到正向调节作用,而在技术能力影响产品创新绩效的过程中起到负向调节作用。在对实证结果进行分析的基础上,进一步揭示了社会资本在技术管理影响产品创新绩效过程中的调节机制,并提出了促进企业产品创新绩效提升的启示与建议。

Based on the resource based view, this paper finds that technology management has direct impact on product innovation performance, and there also exists an indirect path in the relationship between technology management and product innovation performance, which is ＇technology management-technological capability-product innovation performance＇. Social capital is pulled into research model to analyze its different moderating effects on different stages of the indirect path, and that reveals the moderating mechanism of social capital in the process of technology management affect product innovation performance. According to the survey data, hypotheses are tested by using multiple regression analysis. The results show that social capital plays different roles in different mediating stages, social capital has the positive moderating effect in the first stage of the mediating process, while has the negative moderating effect in the second stage of the mediating process. Based on the analyses and discussions of empirical results, the enlightenments and suggestions are got to improve firms＇ product innovation performance.