关于推进松原市文化产业和旅游产业融合发展的对策思考

Countermeasures on Promoting Converged Development of Cultural Industry and Tourism Industry of Songyuan City

松原市历史悠久、文化底蕴深厚,近年来旅游业发展速度也较快,影响力不断增强。但是,文化产业和旅游产业都处于发展的初期阶段,由于对文化产业和旅游产业融合发展的认识不足、融合力度不够,没有形成具有松原特色的产业融合发展模式。当前松原市文化产业和旅游产业融合发展面临难得的机遇。应从理念创新、体制机制创新、文化旅游资源挖掘等方面采取有效的政策措施,推动松原市文化产业和旅游产业融合发展。

Songyuan has a long history with profound culture. The rapid development of tourism industry has a great impact on the reputation of Songyuan. However,cultural industry and tourism industry of Songyuan are still on their initial stage of development. Due to the impercipient understanding of the converged development of cultural industry and tourism industry and less solid foundation of convergence,there is no industrial integration development model formed with Songyuan characteristics. Now,the cultural industry and tourism industry of Songyuan are faced with opportunities. It is vital to take measures from the aspects of concept innovation,institutional innovation and exploitation of cultural and tourism resources in order to promote the converged development of cultural industry and tourism industry of Songyuan.