网络结构对长沙电视剧产业发展的影响研究

THE IMPACT OF NETWORK STRUCTURE ON CHANGSHA TV DRAMA INDUSTRY DEVELOPMENT

要:本文以2004年—2013年长沙影视企业为制作单位的106部电视剧为样本,运用空间分析、社会网络分析法,揭示长沙电视剧产业网络的空间结构和拓扑结构特征:1空间结构上,长沙电视剧产业网络高度开放;网络节点空间分布显著不平衡,长沙本地企业只占节点总数的9.49%,本地配套并不完备;2拓扑结构上,长沙电视剧产业网络呈现"轮辐状",核心—边缘特征明显;核心企业多为占据"出品"和"前期拍摄"环节的长沙本地企业,其中拥有"事业单位"、"企业"双重身份的湖南广播电视台中心度最高,权力最大。此外还探讨了网络空间、拓扑结构对长沙电视剧产业发展的影响。并对得出结论与国际已有研究对比展开讨论。

As a new sunrise industry, creative industries become the new engine for the global economic development.The TV drama industry is an important one of the creative industries. The organization and operation way of TV drama industry is inter- firms network based on project. A large number of studies have shown that the structure of network and the firm＇s location in the network will affect the development of the creative firm and the whole industry. Without capital, talent, technology and location advantage, Changsha is well-known for it＇s TV drama industry. Will network structure be the reason to explain the victory of Changsha TV industry？ What characteristics are Changsha TV drama industrial network？ This paper investigates the TV drama industry from the aspect of spatial and topological network structure. At first, the paper introduces the current situation of Changsha TV drama industry. Then, this paper reviews the industrial network structure theory and analysis the theoretic mechanize how the network scale, network density, node centrality affect TV drama industry development. At last,based on the editing information of 106 TV dramas produced by Changsha TV drama firms during the period 2004-2013, in the Directory of Domestic Television Issuing Licenses which publicized by State Administration of Radio, Film, and Television, the paper uses spatial analysis and social network analysis to investigate the spatial structure characteristic and topological structure characteristic of Changsha TV drama industrial network. The results are indicated that： firstly,Changsha TV drama industrial network is highly open in the geographical space. The spacial distribution of network nodes are obvious imbalance. Changsha local enterprises are accounted for only 9.49% in the total nodes of Changsha TV drama industrial network, and they mainly engaged in the ＂production＂ and ＂shoot in earlier stag＂ links of TV drama value chain.