市场还是关系依赖?联盟伙伴选择导向对企业技术创新的作用机制研究

Market or Relationship Dependency? The Effect of Alliance Partner Selection Orientation on Technology Innovation

合作伙伴选择对企业联盟战略目标的实现具有重要的理论与实践意义。市场导向和关系导向联盟伙伴选择对焦点企业的技术创新水平提升会产生不一样的影响。本文以联盟伙伴选择与技术创新的目标结果关系出发,引入知识整合作为中介变量,以123家高科技企业为研究对象,提出并验证了市场导向和关系导向联盟伙伴选择对企业技术创新有显著影响,但不同的联盟伙伴选择战略对不同类型技术创新的影响程度不同。市场导向伙伴选择主要促进突破式创新,关系导向伙伴选择主要促进渐进式创新。双元知识整合在联盟伙伴选择与技术创新的关系之间产生中介作用。互补型知识整合是市场导向联盟伙伴选择与突破式创新的中介变量,辅助型知识整合是关系导向联盟伙伴选择与渐进式创新的中介变量。

Alliance partner selection has important theory and practice significance to the realization of firm alliance strategy target. Market-focus and relationship-focus partner selection has different effects on the improvement of technology innovation of focus enterprises. On the theory basis of alliance strategy, knowledge integration and technology innovation, this paper establishes the theoretical model and empirically tests the relationship between alliance partner selection and technology innovation, by using the data collected from 123 high-tech companies. The results suggest that alliance partner selection strategy positively affects technology innovation, but different alliance partner selection strategies have different effects on technology innovation with different types. Market-focus partner selection mainly promotes breakthrough innovation and relationship-focus partner selection mainly advances incremental innovation. Dual knowledge integration plays a mediation role in the relationship between alliance partner selection and technology innovation. Commentary knowledge integration is an intermediary variable between market-focus alliance partner selection and breakthrough innovation, and auxiliary knowledge integration is an intermediary variable between relationship-focus partner selection and incremental innovation.