舆论领袖的失灵——当代中国政治传播中介链条的断裂

Failure of Opinion Leaders:the Broken Chain of Political Communication in Contemporary China

传统中国通过文化取向的"国家-民间统治精英-民众"的二级政治传播模式,在有限的物质和技术条件之下,实现对广袤国土的治理与统治。建国以后,中国共产党凭借党组织和党员,整合正式与非正式权力结构,形成"政党国家-党员-群众"的二级政治传播模式。当前中国在政治发展的路径之下,自发性社会力量不断增长,但却面临着舆论领袖失灵的政治传播困境。

Traditional Chinese Society used culture oriented ＂state- civil ruling elite- the crowd＂ twostep communication model to realize governance and rule of the vast territory under the limited material and technical conditions.After the founding of New China,the Chinese Communist Party,relying on party organizations and party members,fully integrate the formal and informal power structure to form a ＂party state- party- the masses＂ two-step communication model.Under the path of political development of contemporary China,spontaneous social power is growing,however political communication system is facing the plight of functional failure of opinion leaders.