论微博现实困境的形成机制及解决途径——基于腾讯微博案例调查研究

A Study of the Formation Mechanism of the Existing Problems of the Microblogs and its Solutions——Based on the Case Study of the Tencent Microblogs

作为新型互联网信息平台的微博应用在中国实现了飞速发展,但是其发展进程也并非一路坦途,其间出现的各种负面现象不但影响了正常的公共传播秩序,也为其自身前景蒙上了阴影。为了分析和总结微博发展中的经验和得失,作者通过对腾讯微博内部运营开发展开实地案例考察,尝试去归纳微博传播实践中所存在的主要问题,并在诠释相关问题成因的基础上探求其解决途径。

The new microblog application in China has achieved rapid development,but its development process is not smooth.The negative phenomena of the microblogs in last years not only affected the normal order of public communication,but also casted a shadow over its own future.In order to analyze and summarize the gain and loss,generalize the main problems in practice,explain the causes and find out solutions of microblogs,authors have carried out a field case study on the development of internal operations of Tencent microblogs.