数字技术对微电影创作特性的影响研究

Study on the impact of digital technology on the characteristics of micro film creation

微电影作为电影中的新艺术类型,已逐渐被业界、学界关注。其区别于传统电影的创作特性已逐步显现,并形成独立的影视生态圈。本文从微电影"微而不微"的创作思路入手,分别从内容构建、故事营销、后现代文化特征三个方面分析其创作特性,力求对未来微电影的创作有一定的指导作用。

Micro film as the new type of art, has been gradually concerned by the industry, and the school. Its creation characteristic from the traditional film has appeared gradually, and formed an independent film and television ecosystem. In this paper, from the micro movie ＂micro without micro＂ creative thinking, respectively from the content story building, marketing, postmodern cultural features three aspects to analyze its characteristics, makes every effort for the future of micro film creation has a certain guiding role.