新媒体平台传播社会主义核心价值观的对策研究——基于青少年使用新浪微博的数据统计

Study of Current Situation and Measures in Spreading Socialist Core Values on New Media Platforms——Based on Statistics of Sina Microblogs Used by Teenagers

在新媒体平台中,微博由于其传播的即时性、交互性以及信息的裂变式传播,展现出强大的传播效能,成为影响和培育青少年价值观的新载体。基于新浪微博数据对"社会主义核心价值观"及其关键词分析可知,"自由"一词最受关注,"文明"、"公正"、"和谐"、"法治"等词关注度相对较高;青少年群体高度关注社会主义核心价值观,他们在传播核心价值观信息方面表现出主动发声稍逊、热衷转发追随等特点。要提高核心价值观在新媒体平台的传播效果,应该树立用户思维,把握青少年心理特征;强化情感认同,讲好青少年自己的成长故事;线上线下互动,形成核心价值观传播合力;与此同时,要让青少年成为新媒体内容的生产者。

Microblog has become a new carrier to influence and cultivate values of adolescents with its immediacy, interactivity and fission spreading on new media platforms. Based on a data analysis on keywords of socialist core values, ＂freedom＂ is the most popular word, and ＂civility ＂, ＂justice＂, ＂harmony＂ and ＂ rule of law＂ also arouse wide public concern. The research findings show that adolescents pay close attention to socialist core values, and they are unwilling tO voice their opinions but are wild about forwarding and following other＇s blogs while accepting information of core values. To improve the effects of spreading core values on new media platforms, we must follow the user-oriented principle, understand the psychological features of adolescents, strengthen their identification of emotion, tell a good growth story of adolescents, carry out online and offline interactive activities, join forces to spread core values, and make adolescents the producers of new media contents.