零售商过度自信时的收益共享契约

The revenue sharing contract with the participation of overconfident retailer

为分析有过度自信零售商参与的二级供应链协调问题,建立了该供应链的分散决策模型,分析了零售商过度自信对供应链协调的影响.在此基础上,构建了有过度自信零售商参与的收益共享契约模型,得出了零售商订货量、制造商批发价格的最优取值和收益分配比例与零售商过度自信程度的关系.研究发现,收益共享契约能提高在过度自信零售商参与时供应链的整体收益,并且使供应链协调.

In order to analyze the coordination of a two‐stage supply chain with overconfident retailer ,the model of the decentralized supply chain was established ,and the overconfident re‐tailer′s influence on supply chain coordination was analyzed .Based on this ,the revenue sharing contract model with an overconfident retailer′s participation was established ,calculating the re‐lationship between optimal value of order quantity ,wholesale price ,income distribution with the degree of the retailer′s overconfidence .Research show s that the revenue sharing contract can improve the supply chain with overconfident retailer′s overall revenue ,and make the supply chain coordinated .