摘要
伴随着城市环境的日益恶化,生态旅游得到了现代人的一致青睐,国家森林旅游目的地以其良好的绿色生态环境受到游客的普遍认可。本文以典型国家森林旅游目的地——重庆市永川区为研究对象,运用聚类分析法对永川景区进行K平均值聚类并探寻各景区之间发展的差距,根据游客对永川区19个生态项目因子的重要性感知和生态旅游体验满意度感知的得分,构建了游客生态旅游体验质量IPA总体定位图,以期能够有效提升国家森林旅游目的地生态旅游的品牌效应。
With the increasing deterioration of urban environment, ecological tourism has been unanimously favored by modern people, and the national forest tourism destination is generally recognized by the tourists in its good green environment. This paper se- lects the typical national forest tourism destination in Yongchuan District of Chongqing as the research object, uses the cluster analysis method to analyze the average value of K in Yongchuan scenic area and explores the gap between the various scenic spots. Based on the tourists" perception of the importance of the 19 ecological factors in Yongchuan District and the satisfaction degree of ecological tourism experience, it constructs the overall positioning map of tourist ecological tourism experience qual- ity IPA in order to effectively enhance the eeotourism brand effect of the national forest tourism destination.
出处
《企业经济》
北大核心
2016年第5期41-46,共6页
Enterprise Economy
基金
重庆市非物质文化遗产研究中心研究项目"重庆A级景区非物质文化遗产利用与深度旅游体验互动研究"(项目编号:Jy2014-005)
重庆市教育委员会人文社会科学研究项目"西南地区世界佛教文化遗产地旅游体验度提升研究"(项目编号:14SKM08)