电商交易中的政府监管机制研究

作为新兴产业,电子商务已经与社会经济深度融合并表现出势不可当的高速发展态势。同时其行业短板愈发突显,假货侵权、虚假营销、售后服务不当、泄露个人信息等问题如影随形,其主要根源在于电商交易方的信任缺失。政策滞后、立法薄弱及政府监督追责机制的不足是电商信任缺失的主要原因。政府应积极推进相关立法进程,充分发挥政府的监管职能,设立相应监管机制和追责机制,是保证交易方权益,保障电商行业健康发展的前提。

As an emerging industry, e-commerce market has been deeply integrated with society and economy with the irresistible trend of rapid development. At the mean time, there exist fake infringement, false marketing, inappropriate service, disclo- sure of personal information and other issues while its short-board industry is increasingly highlighted. The main cause is lack of confidence in the e-commerce transactions. The lagging policy, weak legislation, insufficient supervision and ac- countability system of the Government are the mainly problems responsible for the lack of the trust of the business in the network platform. Government should actively promote the relevant legislative process, give full play to the regulatory func- tion of the government, and establish appropriate regulatory mechanisms and accountability mechanisms to ensure the rights of transaction parties, which is the premise to protect the healthy development of the electricity supplier industry.