网络大众参与众包行为的动机——基于主成分分析法的研究

Motivation Research on Crowdsourcing Solvers Users' Participation Behavior Based on Principal Component Analysis

在已有研究的基础上,按照动机理论的研究框架,通过问卷调查,采用主成分分析法对网络大众参与众包行为的动机进行实证研究。研究表明,网络大众参与众包行为最主要的动机是内化的外部动机,其次是外部动机,最后是内部动机。原有文献研究认为网络大众参与众包行为的动机是外部动机和内部动机的描述是不完整的,文章研究补充完善了现有文献研究中对网络大众参与众包动机中内化的外部动机分析的缺失。也在一定程度上表明目前多数众包平台运营不佳的原因在于缺乏对于网络大众内化的外部动机的吸引力。根据分析结果,为网络众包发包方企业和众包平台制定相应决策,提高网络大众参与度提供决策参考。

On the basis of existing research, according to the research framework theory of motivation through questionnaires, the paper uses principal component analysis to conduct empirical research on the motivation of public participation in crowdsourcing. Studies have shown that the most important motivation is the internalization of external motivation, followed by external motivation, and finally the internal motivation. Previous studies suggest that the existing literature has incomplete description of the behavior of external motivation and internal motivation. This paper complements the research gap and shows that the poor performance of the majority of crowdsourcing platform operators to some extent can be attributed to this reason： lack of respect to the public within the network of external motivation attraction. Based on the results, the paper provides decision - making reference to the parties concerned.