摘要
深度剖析虚拟运营发展的现状,根据现有发展规模与原先预测的偏差,从市场及营销模式、创新机制和政策开放性等三个维度展开分析。在此基础上,有针对性地分别给出国内虚拟运营发展的建议,提出了只有明确市场定位、实施颠覆性创新和实现政策监管才能有效地拓展虚拟运营行业发展的空间。
Based on current domestic MVNOs＇ development scale and its deviation from the original forecasting, the paper analyzed its status quo deeply, and expended the analysis from three dimensions： markets and sales mode, innovation mechanism and policy openness. After that, the paper gave corresponding advices for MVNOs. Only by explicit positioning, carrying out the revolutionary innovation and employing an effective regulatory policy, can a larger development space for MVNOs be expanded.
出处
《移动通信》
2016年第9期5-8,共4页
Mobile Communications
