基于ISM模型的跨境电商保税进口发展因素研究——以中欧电商城为例

Research on the Development Factors of Bond Entry of Cross- border E- commerce based on ISM Model——Taking China- Europe Electronic Commerce City as an example

随着电子商务的快速发展,跨境电商保税进口成为一种新兴电子商务发展模式,其在电商企业战略布局中的作用越来越重要。在对跨境电商研究进行概述的基础上,利用ISM模型分析了跨境电商发展的主要影响因素及各影响因素之间的关系,同时结合中欧电商城发展模式,总结我国跨境电商的发展经验及启示。

With the rapid development of e-commerce, the bond entry of cross-border e-commerce has become a kind of novel e-commerce development pattern, which has played a more and more important role in strategic layout of e-com- merce. Based on the presentation of study on cross-border e-commerce, this paper uses ISM model to analyze the main influ- encing factors and the correlations, and summarizes the development experience and enlightenment for China＇s cross-border e-commerce by combing the development pattern of China-Europe Electronic Commerce City.