“互联网+”革命下电子商务产业发展策略研究

Research on E-commerce Industrial Development Strategy under the Revolution of “Internet Plus”

"互联网+"正在强力驱动电子商务发展,并已上升为国家战略,其对推动中国产业转型升级具有深远意义。通过深入分析"互联网+"对电子商务发展产生的影响及其存在的问题与挑战,提出了着力建设垂直及跨境电商平台、推动企业电商化发展,打造线下电商园区聚集载体、强化综合配套服务,深化电子商务普及应用、创新企业服务模式,健全电子商务支撑服务体系及加强产业生态环境建设的政策建议。

The ＂Internet Plus＂ is powerfully promoting the development of e-commerce, and has been upgraded into national strategy, which had a profound meaning to improve China＇s industrial transformation and upgrading. From the deep analysis of the effect of ＂Intemet Plus＂ on development of e-commerce and the existed problems and challenge, this paper proposes to put forth effort to establish vertical and cross-border e-commerce platform, promote the e-commercialization de- velopment for enterprises, build offline park integration carrier, strengthen comprehensive suit service, deepen the spread and application of e-commerce, innovate enterprises service mode, improve e-commerce supporting system and enhance ecologi- cal environmental construction.