传统产业与电子商务融合存在的问题及解决策略

Problems and Solutions for Integration of Traditional Industry and E-commerce

依赖于Internet的迅速普及,电子商务以其低成本、高效率等优势迅猛发展,给传统产业带来了巨大冲击。许多传统产业为求生存、谋发展而不得不改变运营模式,逐步与电子商务相融合。在阐述我国传统产业与电子商务融合发展现状的基础上,分析了二者在融合进程中面临的主要问题,并提出了加快我国传统产业与电子商务融合的相关策略。

Relying on the rapid spread of the Intemet, e-commerce developed rapidly because of its obvious advantages of low cost, high efficiency and rapid development, which brought huge impact on traditional industry. A lot of traditional in- dustries had to change the operation mode for survival and development, and gradually integrated with e-commerce. Based on the presentation of development status of integration between China＇s traditional industry, and e-commerce, this paper analyzes the main problem in the integration, and puts forward relevant strategy for acceleration.