“屏”面媒介的表征张力与角色认知——从语言到图像的修辞路径

The Tension of Characterization and Role Cognition of the 'Screen' Medium——From the Language to Image's Rhetorical Path

修辞作为人类思维的外在表现形式,自人类语言诞生之始便得以存在,其不仅是人类认知的一种思维路径,也是人类进一步认识外在世界、建构集体意识、凝聚地域文化的工具载体。"屏"面媒介的出现进一步推动传统修辞从语言到图像的形式拓展,形成了"屏"面媒介直观、艺术化表意的两大基本体系。然而,语言修辞与图像修辞之间的修辞张力不容忽视,从语言和图像的修辞张力出发认知"屏"面媒介的角色定位,不仅能够消解电子技术、网络技术发展带来的"屏"面媒介的趋同化生存危机,而且能够为"屏"面媒介的差异化生产提供基于主体认知视角的本体路径。

As the external manifestation of the human mind~ the rhetoric existed since the beginning of the birth of human lan- guage, it is not only a kind of thinking path of human cognition, but also a carrier tool of human beings to know the outside world fur- ther, construct the collective consciousness, as well as condense regional culture. The emergence of the Screen＇Medium promoted the form development of the traditional rhetoric from language to image has formed two basic system of the intuitive and artistic expression of the Screen＂ medium. However, the rhetoric tension between language and image cannot be ignored, acknowledging the role of the ＇Screen＇ Medium from the rhetoric tension of language and image, will not only digest the survival crisis of the assimilation of the Screen＇ medium, but also provide the ontology path based on the main body cognitive perspective for the differentiating production of the ＇ Screen＇ Medium.