摘要
总结前人相关研究成果,对贵州财经大学学生做问卷调查并进行数据分析,得出第三方支付与担保因素、购物网站因素、网上卖家因素和大学生消费特征四个因素为重要影响因素,并且其重要性依次降低。提出从网络卖家和大学生两方面提高大学生电子商务信任的策略。
On the basis of the previous researches, analyzing the questionnaire among the undergraduates in Guizhou University of Finance and Economics, we have identified the four important influential factors: the third-party payment and its guarantee, the shop- ping website, the online sellers and the undergraduates consumer characteristics, whose importance progressively decrease. Besides, we have developed several strategies in improving e-commerce trust among undergraduates.
出处
《华北水利水电大学学报(社会科学版)》
2016年第2期61-64,共4页
Journal of North China University of Water Resources and Electric Power(Social Science Edition)
关键词
大学生
电子商务信任
第三方支付
undergraduates
e-commerce trust
the third-party payment