重庆古佛山养生旅游资源与产品设计

The Health Tourism Resources Assessment and Product Design for the Mountain Gufo in Chongqing

随着人们健康意识的增强,国民对健康养生产品和服务的需求急剧增加,养生旅游正势不可挡地从众多旅游业态中脱颖而出,成为旅游的新趋势。古佛山养生旅游资源涵括4个主类,5个亚类和17个基本类型,资源单体数量36个,良好的生态环境、丰富的养生旅游要素和深厚的禅宗养生文化积淀,形成了良好的禅宗养生旅游资源条件。以禅宗"道"的本质为切入点,将禅修境界与养生诉求、环境资源、旅游活动相融合,突出禅宗养生旅游主题,依据养生的"精神性"核心需求,按照问禅养身—习禅养心—参禅养性的逻辑理念,构建了"天人合一,禅养五重奏"禅宗养生旅游产品体系,并针对观光游憩旅游、森林健行旅游、休闲人居旅游、民俗体验旅游、禅宗体验旅游等特色养生旅游产品的开发进行了初步设计。

With the public health consciousness increasing,the demand for healthy products and services has increased dramatically,consequently,the health tourism,standing out from the numerous travel forms,becomes a new trend of tourism.There are four main types of health tourism resources,including five subtypes and seventeen basic types with 36 sites in the Mountain Gufo.The favorable forest ecological environment,rich culture Zen health culture,and health tourism elements of unique and convenient transplantation,constitute significant resource foundation for developing the Zen ecological health tourism in the area.Following the essence of Tao,combining the Zen health,environmental resources and tourist activity,the paper designs tourism products according to the stepwise way of learning the Zen to care health,practicing to calm the mind and doing to cultivate character rural experience and delicious foods,forms a Zen health tourism product system of nature and humanity,Zen quintet,which is helpful to guide the consumption and improving the quality of the scenic area.Further,some suggestions are proposed for designing tourism products including sightseeing and leisure,hiking in the forest,folk experience and Zen health experience.