海南岛旅游线路模式的空间格局与特征研究

A Study of the Spatial Structure and Characteristics of Itinerary Patterns on Hainan Island

依据中国百强旅行社官网公布的旅游线路详细报价单,运用频数分析和单因素方差分析方法,对海南岛旅游线路模式、空间格局及旅游目的地的类型与角色进行了分析.研究发现:游客倾向于选择具有高知名度的多目的地区域环游旅行模式和单目的地旅行模式,这一特征在海口与三亚两地表现最为显著;海南岛不同旅行模式所吸引的客源具有一定的差异性;海南岛目的地节点在旅游线路中各有角色分工,这由目的地旅游资源禀赋、景点基础接待服务设施状况及交通条件等方面决定;相比海南岛东部各目的地旅游资源,海南岛西部丰富的旅游资源还是"养在深闺人未识";随着"游+购"旅游形态的蓬勃发展,免税购物游将成为海南岛又一旅游特色.

Based on the collected data of itinerary from the travel agency＇ s official website in China, itinerary patterns, spa- tial distribution, tourist destination types and roles of Hainan Island were analyzed in frequency analysis and one-way ANO- VA analysis. The results show that tourists tend to choose regional travel model with multiple destinations and single destina- tion with high reputation, which is significantly shown in Haikou and Sanya. Different itinerary patterns of Hainan Island at- tract different customers. Tourist destination nodes of Hainan Island have their own roles in itinerary patterns, which is decid- ed by the resources endowment, services condition and traffic conditions, etc. Compared with tourism resources of eastern ar- eas of Hainan Island, the westpart is also rich in tourism resources, which is unknown to many people. As the vigorous devel- opment of ＂traveling ＋ buying＂ travel, the duty-free shopping tourism will becomes another tourist attraction on Hainan Is- land.