鲜活农产品网络营销策略研究

Research on network marketing strategy of fresh agricultural products

本文主要介绍了鲜活产品实施网络营销策略的重要性及必要性,结合现阶段我国鲜活农产品网络营销现状提出了几点完善对策。

This paper mainly introduces the importance and necessity of implementing the network marketing strategy of fresh products, and puts forward some countermeasures to improve the current situation of China＇s fresh agricultural product network marketing.