营销企划中字体设计的研究

Research on font design in marketing planning

本文先介绍传统文字广告词设计的谋划应用,接着引申重点探讨如何从文字本身形美着手,提出从三方面破形、以及从多方面重组、升华到立新,让字体设计在营销中发挥出最大效用。

Firstly, the thesis introduces traditional text advertisement design plan application, then extended focus to explore how to from the text itself shaped the United States started, from the three aspects of the broken shape is put forward, and from restructuring and the sublimation of new legislation and make the font design in marketing play a maximum utility.