区域旅游产业竞争优势的来源与理论分析

Competitive Advantages of Regional Tourism Industry:Sources and Theoretical Analysis

文章探讨了区域旅游产业竞争优势的来源与理论分析框架。结论认为,区域旅游产业竞争优势取决于该区域旅游经济活动开展所需要的生产要素水平、旅游消费的市场需求状况、旅游产业发展的相关与支持性产业的支撑水平以及该区域内旅游企业的战略发展、旅游产业内部企业结构以及同业竞争状况等四大关键要素变量及其相互作用;而可能出现的影响旅游产业发展的机会或机会事件、区域地方政府的相关旅游产业发展政策,则通过作用于上述四大关键要素的变化,从而影响区域旅游产业竞争优势。

This article discusses sources and theoretical framework of competitive advantages of regional tourism industry. The findings suggest that competitive advantages of regional tourism industry depend on production el- ement levels, market demands of tourism consumption, support from related and supportive industries, and busi- nesses in this area （including their strategic development, internal structure and competition）. Opportunities （or chance events）and local governments＇ tourism development policies influence local tourism competitiveness through action on the above-mentioned factors.