基于共词分析的国内旅游纪念品研究分析

Research of Domestic Tourism Souvenirs Based on Co-word Analysis

旅游纪念品是旅游研究中的一个重要环节,文章选取755篇关于国内旅游纪念品研究文章的题录信息进行统计分析,采用共词分析法并结合聚类分析绘制出此类文章高频关键词的聚类图。结论表明,目前国内旅游纪念品的研究主要集中在对文化内涵、地方特色的显性化,即主要在产品设计上,而对营销方式、旅游者购买行为/心理的研究仍待加强。

Tourist souvenir＇ is an important part of tourism research. This paper selects 755 domestic tourism souvenir of the bibliographic information for statistical analysis, using co-word analysis method combined with clustering analysis to draw high-frequency key words cluster maps. The findings show that research of tourism souvenirs mainly concentrated on cultural connotations and local features, namely souvenir designs. More efforts should be made on the study of marketing, tourists＇ buying act and psychology.