基于闽台两地发展差距的福建省乡村旅游发展研究

On Fujian's Rural Tourism Development Based on Analysis of Fujian-Taiwan Gaps

近些年福建省乡村旅游有良好的发展态势,但与台湾乡村旅游相比,在主题、创意、数量、产品、规划、营销等方面仍有一定的差距。文章通过闽台乡村旅游对比分析,提出有利于推动福建省乡村旅游发展的对策。

In recent years, rural tourism of Fujian Province has been developing steadily, but there are still gaps compared with Taiwan in terms of themes, innovation, quantity, products, design and marketing. This paper con- ducts a comparative study and suggests measures to promote the development of Fujian＇s rural tourism.