市场营销课程体验式教学模式探析

On the experiential teaching mode of Marketing Course

体验式教学模式是把握受教者的认知特点通过模拟现实情境再现教学方式,适合于在市场营销课程教学。在使用时,应注重提升教师组织能力,提升学生感悟力。

Experiential teaching mode is the cognitive characteristics of grasp instructed by simulating real scene reappearance teaching methods suitable for teaching in the course of marketing. When in use, should focus on improving teachers＇ organizational ability, enhance students＇ perception.