“微信运营”项目教学在高职电子商务专业中的应用

Study on “We Chat Operation” Project's Practice in E-Commerce Teaching in Higher Secondary Vocational School

电子商务专业注重实操性和应用性,高职电子商务专业更为强调人才培养的高素质、高能力、复合型。这就要求教师在教学中不断改进、探索新的教学方法。文章介绍了在职业学校中广泛使用的"项目教学法",结合笔者在高职电子商务教学中与真实的"微信运营"项目相结合的经验,着重探讨"微信运营"项目教学在高职电子商务教学中的操作程序和对教师、学生的要求,同时也指出了该教学方法存在的一些局限性及改进措施和方法。

Electronic commerce focuses on the application and operation. Higher professional electronic commerce puts its emphasis on personnel training of high-quality, high-capacity. This requires teachers explore new teaching methods. This article describes the “project approach” which is widely used in vocational schools , combined with the author’s experience in electronic commerce teaching and the real “WeChat operation” project, focuses on“WeChat operation”project teaching and points out some limitations and relative teaching methods.