印刷业转型升级理论与实践研究探析

Study on the Theory and Practice of the Transformation and Upgrading of Printing Industry

印刷业作为文化产业的主力军近年来发展放缓,转型升级成为当务之急。结合印刷业发展实际,从核心竞争力和动态能力、全球价值链(GVC)和产业集群等方面入手,立足理论方法和实践创新两个方面,对印刷业转型升级问题做了分析思考。指出国内印刷业要转型升级,需要提高核心竞争力,关注产业价值链,重视产业集群。

As the main force of the cultural industry, the printing industry has a slowdown in recent years and is in urgent need of transformation and upgrading. Combined with the reality of the development of printing industry and starting from the aspects of the core competitiveness, dynamic capabilities, global value chain （ GVC） and industrial cluster, this paper analyzes the transformation and upgrading problems of the printing industry according to the theoretical methods and practical innovation. It points out that the transformation and upgrading of domestic printing industry need to improve the core competitiveness, focus on industry value chain and attach importance to the industrial cluster.