社交媒体环境下的档案馆服务分析

The Service of Archives in the Ages of Social Media

随着互联网与移动网络的普及,社交媒体逐渐成为大众生活不可或缺的部分,因其自身的交互性、自主性、即时性、社区性等特征,对档案的信息传播和公共服务工作提出了新的挑战和机遇。在档案馆服务中合理运用社交媒体工具,不仅是对新时代基本需求的适应,也是档案馆传承历史文化、成为公众服务平台的重要途径。本文通过分析目前国内普及度最高社交媒体———微博、微信平台上的档案馆服务实践,总结方法和存在的问题,为档案馆在社交媒体环境下的服务提供新的思路和方向。

With the popularity of the Intemet and mobile network and due to features of its interaction, instantaneity and community function, social media has become an irreplaceable part of public life and a great challenge to information dissemination and service of public archives. The application of social media tools means not only to adapt to the new ages, but also to expand the archives＇ influences, to inherit the culture and to build the public service platform. This paper takes Weibo and Wechat- the most two popular social media tools in China as examples to analyze the practice of social media＇s applications for archive service, provide methodological references and thus summarize the ways and trends of archives＇ service in the Social Media Ages.